10 € off your first Starcart purchase (for one product valued over 60 €). Use coupon10 € off for one product over 60 €. Coupon code
STAR
See moreOxford
Fundamentals of Marketing
€71.54€83.20-14%
With code
STAR
€10 off of your first Starcart purchaseProduct sold and delivered by
Availability
AvailableDelivery fee
Calculated at checkout
Returns
Return fee applies, 14 days
Return conditions
Payment
30 days free payment period for all purchases
Description
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge
Specifications
General
Tuotekoodi
14581708
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,3 x 0,3 x 0,1 m, 0,2 kg
Kustantamo
Oxford University Press
Kirjan kieli
Englanti
Tyyppi
Taloustiede
Kirja
Ei
Tekijä
Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti
Sivujen määrä
408
Julkaisuvuosi
2021
GTIN
9780198829256
Stores
Hobby Hall
€71.59
Availability
RemovedStarcart may earn a commission when you buy with Starcart or directly from the merchants.
Related products
3 reasons to shop with Starcart
Get the lowest prices
Millions of products from various online stores at the best prices, plus additional Starcart benefits.
Buy with a single cart
With Starcart, you can easily make purchases from different online stores using just one shopping cart.
Pay securely
Starcart handles the payments to the stores for you, making your shopping experience safe and secure.