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See moreGoodfellow Publishers Ltd
Service Management Principles for HospitalityTourism in the Age of Digital Technology
€56.55€57.70
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Description
Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.
GTIN
9781915097705
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