10 € off your first Starcart purchase (for one product valued over 60 €). Use coupon10 € off for one product over 60 €. Coupon code
STAR
See moreMcGraw-Hill
Services Marketing: Integrating Customer Service Across the Firm 4e
€55.46€79.90-31%
(30-day lowest price: €66.80)
With code
STAR
€10 off of your first Starcart purchaseProduct sold and delivered by
Availability
AvailableDelivery fee
Calculated at checkout
Returns
Return fee applies, 14 days
Return conditions
Payment
30 days free payment period for all purchases
Description
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring
GTIN
9781526847805
Stores
Akateeminen
€79.90
Availability
RemovedStarcart may earn a commission when you buy with Starcart or directly from the merchants.
3 reasons to shop with Starcart
Get the lowest prices
Millions of products from various online stores at the best prices, plus additional Starcart benefits.
Buy with a single cart
With Starcart, you can easily make purchases from different online stores using just one shopping cart.
Pay securely
Starcart handles the payments to the stores for you, making your shopping experience safe and secure.