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Why Does The Pedlar Sing?
€33.80
(30-day lowest price: €22.90)
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Description
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, todays advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what weve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy
Specifications
General
Tuotekoodi
14404113
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,03 x 0,14 x 0,22 m, 0,3 kg
Kustantamo
Troubador Publishing
Kirjan kieli
Englanti
Tyyppi
Taloustiede
Kirja
Ei
Tekijä
Paul Feldwick
Sivujen määrä
264
Julkaisuvuosi
2021
GTIN
9781800462526
Stores
Adlibris
€22.90
Availability
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