Thinking in New Boxes

To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success. Enter 'Thinking in New Boxes, 'a revolutionary road map for sustainable creativity, written by two strategic innovation experts from The Boston Consulting Group. To make sense of the world, we all rely on assumptions, on models--on what Luc de Brabandere and Alan Iny call 'boxes.' If we are unaware of our boxes, they can blind us to risks and opportunities. Yet thinking 'out of the box' is not the answer. Our brains don't work that way. True ingenuity needs structure. It needs new boxes that balance self-awareness with hard analysis and bold brainstorming. This innovative book challenges everything you thought you knew about business creativity--and provides a practical way to achieve it. 'Thinking in New Boxes' is not just a process, it is a mindset that can help you sustain success in business as well as in life. Case