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See moreLID Publishing
The Smart Advertising Book
€20.29
(30-day lowest price: €13.90)
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Description
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the authors trademark frameworks, analogies and hand-drawn illustrations.
Specifications
General
Tuotekoodi
14313038
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,03 x 0,12 x 0,18 m, 0,3 kg
Kustantamo
LID Publishing
Tekijä
Dan White
Sivujen määrä
160
Julkaisuvuosi
2024
GTIN
9781915951182
Stores
Adlibris
€13.90
Availability
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