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See moreHARRIMAN HOUSE PUBLISHING
The Choice Factory
€18.13€27.04-33%
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Description
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Specifications
General
Tuotekoodi
14854268
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,3 x 0,3 x 0,1 m, 0,2 kg
Kustantamo
Harriman House Publishing
Kirjan kieli
Englanti
Kannen tyyppi
Ei ole määritelty
Muoto
Perinteinen kirja
Tyyppi
Psykologia
Kirja
Ei
Tekijä
Ei ole määritelty , Richard Shotton
Sivujen määrä
220, Ei ole määritelty
Julkaisuvuosi
2018
GTIN
9780857196095
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