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See moreThames & Hudson Ltd
The Advertising Concept Book
€23.52€32.49-28%
(30-day lowest price: €24.00)
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Description
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Specifications
General
Tuotekoodi
14657953
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,3 x 0,3 x 0,1 m, 0,2 kg
Kustantamo
Thames & Hudson Ltd
Kirjan kieli
Englanti
Kannen tyyppi
Ei ole määritelty
Muoto
Perinteinen kirja
Tyyppi
Ei ole määritelty
Kirja
Ei
Tekijä
Pete Barry
Sivujen määrä
320, Ei ole määritelty
Julkaisuvuosi
2016
GTIN
9780500518984
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