Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

A New York Times bestselling author, consultant and business writer illustrates the principles of inspiring client loyalty, explains the theory of vulnerability and provides concrete steps for making it work in any organization.
Another extraordinary business fable from the New York Times bestselling author Patrick LencioniWritten in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.Offers a key resource for gaining competitive advantage in tough timesShows why the quality of vulnerability is so important in businessIncludes ideas for inspiring customer and client loyaltyWritten by the highly successful consultant and business writer Patrick LencioniThis new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.