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John Wiley & Sons Inc
Eating the Big Fish
€27.15€38.51-29%
(30-day lowest price: €27.70)
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Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Specifications
General
Tuotekoodi
14219543
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,03 x 0,16 x 0,23 m, 0,54 kg
Kustantamo
John Wiley & Sons Inc
Tekijä
Adam Morgan
Sivujen määrä
368
Julkaisuvuosi
2009
GTIN
9780470238271
Stores
Hobby Hall
€38.51
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