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See moreThames & Hudson Ltd
Branded Interactions
€52.92€62.62-15%
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Description
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
Specifications
General
Tuotekoodi
14643703
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,03 x 0,2 x 0,27 m, 1,48 kg
Kustantamo
Thames & Hudson Ltd
Kirjan kieli
Englanti
Kannen tyyppi
Ei ole määritelty
Muoto
Perinteinen kirja
Tyyppi
Ei ole määritelty
Kirja
Ei
Tekijä
Ei ole määritelty , Marco Spies, Katja Wenger
Sivujen määrä
352, Ei ole määritelty
Julkaisuvuosi
2020
GTIN
9780500023709
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