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Conferences and Conventions
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Description
Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. This book examines the conference industrys origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice. Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.
Specifications
General
Tuotekoodi
14707988
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,03 x 0,18 x 0,25 m, 0,45 kg
Kustantamo
Taylor & Francis Ltd
Kirjan kieli
Englanti
Kannen tyyppi
Pehmeä
Muoto
Perinteinen kirja
Tyyppi
Taloustiede
Kirja
Ei
Tekijä
Tony Rogers, Peter Wynn-Moylan
Sivujen määrä
360
Julkaisuvuosi
2022
GTIN
9781032288802
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