10 € off your first Starcart purchase (for one product valued over 60 €). Use coupon10 € off for one product over 60 €. Coupon code
STAR
See moreSage Publications Ltd
Qualitative Methods in Business Research
€57.92€59.10
(30-day lowest price: €59.10)
Product sold and delivered by
Availability
AvailableDelivery fee
Calculated at checkout
Returns
Return fee applies, 14 days
Return conditions
Payment
30 days free payment period for all purchases
Description
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
Explores the challenges of working with qualitative data
Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:
The role of digital tools and social media, and how you can use them for data collection
3 new chapters on qualitative content analysis, visual research and publishing research.
Praise for the 1st edition:
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
Explores the challenges of working with qualitative data
Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:
The role of digital tools and social media, and how you can use them for data collection
3 new chapters on qualitative content analysis, visual research and publishing research.
Praise for the 1st edition:
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report
GTIN
9781446273395
Stores
Starcart may earn a commission when you buy with Starcart or directly from the merchants.
3 reasons to shop with Starcart
Get the lowest prices
Millions of products from various online stores at the best prices, plus additional Starcart benefits.
Buy with a single cart
With Starcart, you can easily make purchases from different online stores using just one shopping cart.
Pay securely
Starcart handles the payments to the stores for you, making your shopping experience safe and secure.