TikTok Boom

'It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar, Founder, Exponential View 'Vital to understanding how[TikTok] works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'TikTok Boom is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg A whole generation is hooked on TikTok. In just a few years, it’s raced ahead of WhatsApp and Instagram to become the biggest app in the world. But how did it burst into life and overtake its rivals? Delving deep into its upstart origins, TikTok Boom charts the astonishingly rapid rise of China’s viral video app. It yields new insights into its culture, addictive algorithm, and influencer ecosystem. And it reveals the influence its owners in Beijing are having on hundreds of millions worldwide through the use of little-known content guidelines. TikTok is the emerging