Modularization : the art of making more by using less

In his book, Modularization, Martin Sköld shows how companies and organizations in all industries, can release their greatest competitive potential. Although this potential exists, it is often ignored, which means most businesses rely on only a single competitive advantage. Some organizations are like a subway. They are experts in creating high volume by transporting thousands of people every day. The high volume is a prerequisite for low costs, but this also means that goods and services are general and are the same for everyone. Therefore, the subway cannot transport each customer exactly where they want to go; they can only follow certain routes. Other organizations are like a cab, specializing in handling high variety and driving the customer exactly where they want to go. The high variety provides customer value and revenue benefits because the product or service is flexible and customized to suit each customer's unique needs. But the high variation also means that volume is low,