Product Management - Strategy, planning, marketing, organization and execution, 2nd edition

Product Management provides you with the toolbox to work professionally as a product manager and product specialist • The book contains instructions on how to ensure the ongoing priorities in the work and how to take care not to be overwhelmed by everyday operational tasks • The book provides you with tools for handling the cooperation with the company's stakeholders • It contains a lot of suggestions and inspiration for improving cooperation with the development organization • The book provides the toolbox to improve the efforts and management when launching new products • The book contains a number of instructions on how to handle the ongoing work on planning and improvements in the work on the company's existing product portfolio - product lifecycle management in practice • It provides tools and inspiration for working with product marketing • The book provides experience from the practice of some of the large and medium-sized companies in Denmark and Scandinavia - and practice