3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing

Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of 'conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals.In this book, you'll learn about: -The history and origins of modern sponsorship-The 5 Principles of Effective 3-Win Sponsorship-Examples of 3-Win Sponsorship platforms