Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: * * Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. * * Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. * * New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. * * Global marketplace: Every chapter adopts a global outlook and offers international perspectives. * * Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. * * Events: This book treats events as a major tourism marketing topic and integrates events within the concept of