Strategic Planning and Multinational Trading Blocs

Cross-border investments and cooperative business ventures are driving the global economy on an unprecedented scale. Business professionals and policy makers must be aware of the potential of trading blocs as a competitive weapon given the rising importance of multinational trade. The coming years promise to be the era of the Trade Pact Wars as Canada's recently announced trade talks with Chile, Germany's push for closer trans-Atlantic ties with the United States, and ASEAN efforts to promote intraregional trade all test the fledgling World Trade Organization in its role as the watchdog of global trade. Delener examines the rationale for international trading blocs and free trade with a focus on the implications for strategic planning of firms and national industry sectors. He looks at the development and conditions of the major existing regional trading blocs and discusses issues that will impact those who do business within them. NAFTA, the European Union, South American trading