10 € alennus ensimmäisestä Starcart-ostoksestasi (tuotteen arvo vähintään 60 €). Käytä koodia10 € alennus vähintään 60 € tuotteesta koodilla
STAR
Lue lisääOXFORD UNIVERSITY PRESS AUSTRALIA
Marketing
81,53 €168,74 €-52%
(30pv alin hinta: 93,40 €)
Koodilla
STAR
10 € alennus ensimmäisestä ostoksestasiTuotteen myy ja toimittaa
Saatavuus
SaatavillaToimituskulu
Lasketaan kassalla
Palautus
Maksullinen palautus, 14 päivää
Palautusehdot
Maksu
30 päivää ilmaista maksuaikaa kaikkiin ostoksiin
Tuotekuvaus
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals
Tekniset tiedot
Yleistä
Tuotekoodi
14883638
Kategoria
Talouskirjat
Pakkausten määrä
1 kpl
Pakkauksen koko ja paino (1)
0,03 x 0,21 x 0,25 m, 1,73 kg
Kustantamo
Oxford University Press Australia
Kirjan kieli
Englanti
Tyyppi
Taloustiede
Tekijä
Byron Sharp
Sivujen määrä
832
Julkaisuvuosi
2017
GTIN
9780195590296
Vertaa hintoja
Starcart voi saada komission, kun ostat tuotteen Starcartista tai suoraan kauppiailta.
3 syytä shoppailla Starcartilla
Saat halvimmat hinnat
Miljoonia tuotteita eri verkkokaupoista parhailla hinnoilla, ja vielä Starcart-etuja päälle.
Osta yhdellä tilauksella
Starcartilla voit tehdä ostokset eri verkkokaupoista helposti yhdellä ostoskorilla.
Maksa turvallisesti
Starcart maksaa tilaukset verkkokaupoille puolestasi ja tekee shoppailusta turvallista.