Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money Revised

This book outlines foundational principles, design frameworks, and operating guidelines to help companies create memorable experiences that engage customers. It describes the four areas of experience that capture customer attention, namely entertainment, educational, escapist, and aesthetic aspects; making experiences cohesive through themes; customizing personal experiences; enacting the drama of an experience through the concept of business theatre in which an event is enacted by performers; and creating transformational experiences. This edition has a new preface. Annotation ©2020 Ringgold, Inc., Portland, OR (protoview.com)
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.