The Outsider Advantage

From the fashion mogul and entrepreneur behind Babes, an empowering memoir about turning what makes you different into the foundation of your success Ciera Rogers is known for being an “Outsider”—and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncé, Ciera has rallied the very women the fashion industry is designed to ignore around the radical idea that what makes you different is actually your superpower. The Outsider Advantage is for Outsiders like her: the dreamers, doers, and go-getters that society continuously overlooks and underestimates, but who are uniquely equipped to achieve glass-shattering success. In this bold and inspiring memoir, Ciera shares the moments in her life that left the biggest impact—being kidnapped at a young age by her estranged father, running hustles in strip clubs, living in her mom’s red Jeep, daring to post her first