Virgil Abloh. Nike. ICONS

In 2016, sportswear manufacturer nike and fashion designer virgil abloh joined forces to create a sneaker collection celebrating 10 of the oregonbased company’s most iconic shoes. with their project the ten—which reimagines icons like air jordan 1, air max 90, air force 1, and air presto, among others—they reinvigorated sneaker culture. cons traces abloh’s investigative, creative process through documentation of the prototypes, original text messages from abloh to nike designers, and treasures from the nike archives. we find swooshes sliced away from air jordans and reapplied with tape or thread, abloh’s typical text fragments in quotation marks on air force 1, and all stars cut into pieces. we take a look behind the scenes and witness abloh’s diy approach, which gives each model in the offwhitetm c/o nike collection its own unique touch.